These days your company is expected— it’s no longer an option—to have a mobile-friendly website… The fact is that most people, now more than ever, are arriving at your site via a mobile device.

Below, Marketo outlines several useful statistics about the role mobile devices play in the average consumer’s daily life, as well as their buying behaviors.

Here are some highlights:

  • 75% of consumers do product research on their mobile devices
  • 50% of people allow push notifications from mobile apps, but 68% will turn them off if they get too overwhelming.
  • 50% of people receive more than 20 promotional emails a week.
  • Consumers seek two-way, personalized conversations with their mobile devices.

40% of consumers are saying that they are unlikely to return to a mobile site if it didn’t work properly the first time. In order to not only stay relevant but stay competitive as well, you need to have your Mobile Marketing Strategy ready.

Has your company gone completely mobile? If so, what was the most challenging aspect of the process? Let us know in the comments below! 

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