As a result of the COVID-19 pandemic, the online liquor sales have surged by 243%, dominated by major delivery companies such as Drizly and Total Wine & More. Nevertheless, the demand for online purchases of beer, wine, and spirits has prompted several small liquor store owners to invest in creating their eCommerce stores. To future-proof their business, they must expand their digital footprint and create an online presence. Here’s what you need to know to set up an online liquor store.

Changing Industry

Firstly, the liquor industry has undergone a transformation in the past decade. The number of craft breweries, wineries, and liquor stores has grown, resulting in intense competition. To remain relevant and competitive, small family-owned businesses must expand their online reach. Having a website that complies with state regulations and has the right payment gateway system is the first step. With eCommerce, a small business can grow their online shop quickly.

Expand Your Reach

Secondly, by expanding their reach through digital marketing, liquor stores can attract customers beyond their local 15-mile radius. As a result, it is essential to create a robust online presence and market the business through multiple platforms. This approach helps to build brand awareness and demonstrate that the services provided are comparable to or better than chain stores in the area.

Grow Your Digital Footprint

Finally, social media marketing plays a crucial role in any successful business. By setting up a functioning eCommerce store, liquor store owners can leverage social media platforms to grow their business through digital advertisements. It also enables the business to sell to customers immediately upon visiting the website rather than waiting for them to visit the store.

Setting up an online liquor store can be a daunting task, but partnering with & Cobalt can make it easier. They have extensive experience in the liquor industry and can have the site up and running in less than two weeks. Their team can handle all of the regulatory and website set up, leaving the business owner to watch their profits grow. To get started, reach out to their team, which is always ready to help businesses grow.

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