Business to Business marketing is very different from business to consumer marketing and requires its own tailored tactics. Traditional B2C marketing uses strategies and applications to direct ads to their consumers’ specific interests and needs. B2B marketing targets specific interests as well. However, the marketing is directed towards an individual who is basing their decisions on the needs of their company. Whether you are B2C or B2B there are three common marketing strategies that can give you the best marketing results.
Email Marketing
Email marketing is one of the best strategies you can use to contact any type of consumer. 93% of B2B marketers use email campaigns to build up their customer base. However, there are a few important factors you need to keep in mind when building a B2B email. For one, B2B emails need to be focused on logic and positive ROI. Flashy graphics will only get you so far when creating your emails. Your main focus should be what matters most to your target business audience, which is their time, money, and resources. With a constant barrage of emails flooding your possible customer’s inboxes, it is increasingly important to make sure your email stands out. When creating emails for our clients, our team always implements strong subject lines and segments our emails in order to maximize email responses.
Website Design & Digital Marketing
Each and every business needs a website. It does not matter if it is three pages or thirty. Your customers need to be able to learn about you and contact you in one place. About 80% of buyers want to visit a business’ website before they make any purchases. Finding the right balance of content can be difficult if you are building from scratch. You want it to be informative and engaging but you can’t bombard them with too much information at once. The average human attention span is only 8 seconds, so you have to find a way to leave a lasting impression in that brief window. Once you have a strong website built you can lead your target audiences to your site with PPC campaigns and SEO terms.
Social Media Marketing
Social media marketing is one of the most popular ways to get in contact with your potential partners. Connecting to business customers through social media can at times be a struggle, after all, they are trying to promote their own business while you are trying to promote them. The best way to use social media for a B2B company is to use it to create an online personality for your company. This will humanize your business and help you engage with more potential customers. While you might not see the same conversion rate as you do with your email campaigns or digital marketing you will be able to maintain a solid line of communication with your already existing customers as well as open doors for possible collaborations with community partners.
No matter what your business is offering, your marketing should effectively communicate how your business can help other businesses. These three marketing strategies are the best way to get started. If you are feeling a bit overwhelmed and are not sure where to start? Reach out to us. Our team is ready to help you build your online presence so your company can effectively make an impact in your industry.
